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This collection aim for the target market of a university fashion club brand with a chosen culture as a source of inspiration. The brand DNA is a focus point of this collection balanced with the right amount of cultural references from Dayak tribe which is a native group in Borneo, an island in Southeast Asia’s Malay Archipelago, shared by the Malaysian states of Sabah and Sarawak, Indonesian Kalimantan and the tiny nation of Brunei.

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Collection Line Up

The wearability of the designs are the key feature of this collection, with the main inspiration of the head hunting culture of the people, silhouette of the garments aim for a tough yet non-constricting to carry out the heavy activity, while also highlighting the brand of the fashion club with using shades of blacks only.

Technical Flats

The main design elements are broad, slightly exaggerated shoulders, metallic buttons and garters, fringes on areas with movements, and strategic cut outs with transparent organdy. Pattern cutting and sewing strategies to be considered to attach shaped edges with two very different characteristic of black curtain fabric with transparent organdy fabric to achieve desired shapes and corners.

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Design Development

 With the use of metal accessories and trims, the  characteristic of Dayak people is further highlighted their tough nature. Each designs aim to provide functionality by layering several garments that can be worn separately and pockets to accommodate their activity. The use of fringe and strategic cut outs designed to highlight the characteristic of Dayak people, especially women who has to carry out tough activity while also taking care of their children.

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